NUE isn’t just the French word for “naked" but it’s also compact and imbues a sense of friendliness over intimidation. The essence of Common Ground’s NUE is to free yourself from the attachments to complex cosmetic rituals and explore the simple and refreshingly honest.

Nue serves to remove the complexity in life that comes from grasping onto attraction or aversion. That's also why we believe in nourishing the body rather than over-beautifying for a temporary result.

We’ve discarded all toxins and distilled our ingredients list to be mindful of the source and intent of our key natural components.

With NUE, Common Ground has further focused on its use of plant-based formulas. We made it our priority to curate certified ingredients only from sources that live up to our core values of truth and clarity.