nakedbut it’s also compact and imbues a sense of friendliness over intimidation. The essence of Common Ground’s Nue is to free yourself from the attachments to complex cosmetic rituals and explore the simple and refreshingly honest.
You’ll be as relieved as us to know that our natural ingredients are certified by well-known international bodies such as USDA, Ecocert, RSPO, and Ecolabel. But it's more than this list of acronyms for us – it's about why and how we choose these ingredients and most importantly where do they come from. Without this mindful approach, we wouldn’t be able to formulate for safety, responsibility, and sustainability.
Rather than just throwing out these two words, we thought we’d explain why this is important to us. While we do our best to test our products in our lab and focus groups, we need to broaden the audience so that it is representational of the general population. Third-party dermatologists will test products on a wide variety of different human volunteers including many with different types of skin allergies. Most of us at Common Ground suffer from skin irritation but there are endless varieties in existence. So for us, this is overwhelmingly about our core values and not the desire to make a claim.